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The most prestigious appearance of their careers to this point, indeed, as the Beatles topped the bill and were seen by fifteen million throughout the UK on this live ATV special broadcast from the famed London Palladium! The first use of the term, "BEATLEMANIA", (coined by a London journalist to describe the mayhem around the theatre before, during, and after the show) was splashed across the front pages of newspapers nationwide the next morning. Within four months, the Beatles would appear before the Queen, make their first Ed Sullivan appearance, and become the world's most popular entertainers. This same ticket is pictured on page 124 of Mark Lewisohn's "The Complete Beatles Chronicle" as the entire Sluchansky collection was made available to Lewisohn during his research. Huge ticket with tape stain along top right edge. 6 1/4" x 4 1/2".
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