Consign Your Best Items with Lelands. We Also Pay Cash on the Spot! Learn More Here.
1938 Gum Inc. Horrors of War Collector's Set
"Horrors of War," perhaps the most famous non-sport card set of all time, was marketed in 1938 by Gum, Inc. The sensational graphic artwork and propaganda-laden text turned the series into an overnight success, and it was even featured in LIFE magazine. The remarkable marketing sense of Gum, Inc. owner J. Warren Bowman led him to package the first 240 cards of "Horrors of War" into a specially-boxed "Collector's Set" (the first true collector's set in the history of the hobby!). The box is red and has a 24-card sheet of "HOW" cards pasted on the cover, with the six center cards hidden by a large label. Inside, cellophane-wrapped stacks of cards sit in the individual compartments of a cardboard insert tray. All but one of the original cellophane packs are still sealed. It's an awe-inspiring sight, and the whole package sold for $1.00! With the cards still sealed, it is an unbelievable collector's item or open the stacks and look for some high-grade specimens. One of only a few known.
Past Sports Card, Memorabilia, Non-Sports Card and Collecitble Auction Items
Other past auction items that may be of interest to you.
1955 Bowman Baseball Penny Pack
1965 Topps Joe Namath Rookie PSA 6 and 1972 Topps FB Lot
1984 Donruss Baseball Wax Boxes (5)
1975 Topps Baseball Mini Wax Box
1954/55 Topps Hockey Complete Set
1954 Bowman Baseball Penny Pack
C55 1911-1912 Imperial Tobacco Hockey Complete Set
