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1911 Cleveland Indians Piedmont Cigarettes Cardboard Advertising Display w/Joe Jackson
Presented is a very, very rare 1911 Cleveland Naps Piedmont cardboard advertising display that includes a team photo featuring Joe Jackson. The item is so rare that we have seen only two of these, and neither has been the full piece. The piece also includes, as part of the team photo, Cleveland's player-manager, Hall of Fame second baseman Napoleon Lajoie, whose popularity resulted in the Cleveland franchise having the nickname "Naps" from 1903-14. The display measures approx. 12x23" and red lettering on the top of the display reads, "The Cigarette of Quality." The players' names were written in pen on the original photo, by an unknown hand, from which the display is made. The 1911 team, also known as the Cleveland Americans, finished third in the American league, with a record of 80-73-3. Joe Jackson hit .408 that year, and the star outfielder led the American League in OBP that season, with .468. Jackson was later implicated in the Chicago "Black Sox" scandal when the White Sox threw the 1919 World Series, and Jackson was banned from baseball following the 1920 World Series. Lajoie hit .365 in 1911. Jackson is on the left in the top row, and Lajoie is in a dark jacket, kneeling between the first and second rows. In addition, also pictured in the team photo, in the top row, sixth from the left, is Cy Young, the Hall of Famer whose 511 career wins are the most in MLB history. Young, at age 44, played part of that 1911 season with Cleveland, going 3-4 with a 3.88 ERA, before moving on to the Boston Braves and completing his final season. The condition of the display could be better; the bottom part of the ad is cut off, but the team photo, by The Pictorial News Company, is fully intact. There is some scratching, some chipping and staining, and some discoloration, but the fact that this display survived is amazing. This advertising display crosses baseball with smoking, just as the T206 cards of the same era did. It is not far-fetched to assume that this was something that was used to cross-promote the baseball cards that were in the cigarette packs, as Piedmont was one of the brands to offer baseball cards, although this would have been the last year that that offer was valid. With team members including Jackson, Lajoie, and Young, this advertising display pictures three all-time greats.
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