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A rare tri-fold advertising display for Beech-Nut Tobacco draws attention to a the famous heavyweight title fight between Jack Dempsey and Gene Tunney at Soldier Field in Chicago in 1927. This expensively produced store advertising display measures roughly 50.5" x 37.5" and is framed. The focal point of the huge display is a capacity crowd transfixed by the illuminated ring. A large illustration of a pack of Beech-Nut tobacco emanates from the top with the tail smoke of a plane spelling out the words; “The Scrap of the Century.” A small box just above the center bottom reads: “A photographic reproduction of the World’s Greatest Sporting Event Heavyweight Championship Fight Gene Tunney vs. Jack Dempsey Soldier Field Chicago Sept. 22, 1927 – Attendance 145,000.” The large print at the bottom pitches: “Beech-Nut Chewing Tobacco Quality Made it Famous.” Packs of Beech-Nut tobacco are visible along the base of each side panel, with the words “No Stems” and “No Shorts.” Roughly 86 years later, this remains one of the most unforgettable vintage sports advertising displays. It was produced on heavy cardboard stock and has a number of minor flaws, including a few scratches, edge wear, light stains and a small tear along the left fold line near the bottom. Still presents as excellent.
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