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In 1952, Coca-Cola offered 7-1/2-inch-tall, die-cut promotional inserts featuring full-color portraits of famous baseball players in every carton of the company’s beverages. In addition to advertising the product that they accompanied, each of these cardstock tabs also featured the season schedule for the player’s team on their hidden-insert, bottom portions, and, as an added incentive, they also displayed a useful baseball-playing “Tip” from the pictured player. Coke initially ran trials in the New York area, and eventually expanded the concept with 10 additional designs. The Mays card, however, was omitted from that final array of ten. The Mays card differs from the other “Tips” cards in that it is the only card to carry a bio on its back and state “Collect All 11 Big-League Baseball Cards.” Other than the standard crease at the bottom where the card was meant to be folded to stay in a Coke carton, the condition is EX with slight wear at the corners but no further creasing. This card has no stains as are typical on these cards. Truly a fantastic piece of Coke and baseball memorabilia!
Other past auction items that may be of interest to you.
Summer/August 2006 Catalog