1963 Jell-O Gelatin Baseball Card Original Art Work

Auction: December 2003

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December 2003
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1963 Jell-O Gelatin Baseball Card Original Art Work

Phenomenal one-of-a-kind lot of twenty three (23) copy art poster board lay-outs used in the production of the 1963 JELL-O gelatin baseball card promotion. Each illustration board is impeccably preserved in the original hard cover folio and identifies the gelatin package(s) on which each card is to appear, while the paste-up sheets reflect General Foods art department proofing notations. Each illustration board and individual card lay-out is oversized in comparison to standard box panel and card dimensions, measuring approximately 5" X 3?." Unlike the 1963 Post cereal poster board lay-outs, the JELL-O mock-ups are aligned in 2 columns of 4 cards (total of 8) for the 3 ounce packages, and 3 columns of 3 cards (total of 9) for the 6 ounce packages. These illustration boards were then sent to rotogravure printers to produce the plates that ultimately yielded the individual JELL-O packages on the grocer's shelf. A breathtaking aspect of this collection is viewing 198 original Kodachrome prints of players appearing in the set, which feature the photography of Art Shay. Advanced collectors will also marvel at the photograph variations attendant to cropping of the prints and placement of the photos within the overlay sheets. This lot includes the original brown paper wrap housing the illustration boards, with the words "1963 JELL-O BASEBALL CARD ART" printed on the outside. Some copy art exhibits minor adhesive flaking and staining, or dislodging of photographs and statistics. Complete breakdown of the 23 illustration boards is set forth below. Folio Cover: Crescent ILLUSTRATION BOARD; Hot Press Surface; No. 201; Medium weight; A Product of CRESCENT CARDBOARD COMPANY. [Nomenclature and Specific Package Designation: Package size and variety displayed in lower right hand corner of folio cover, e.g. 3 OZ CHERRY.] Illustration Board JELL-O Package and Player Baseball Card Art: [NOTE: Asterisk (*) indicates photo alterations to change background color. Italics indicate Hall-of-Famer.] (#1) BLACKBERRY 3 OZ: Jack Kralick, Cletis Boyer, Joe Torre, Al Smith* , Dick McAuliffe, Al Luplow, Bob Johnson, Gordy Coleman. (#2) BLACK CHERRY 3 OZ: Tom Tresh, Bill O'Dell*, Jim Bunning*, Al Spangler, Jackie Brandt, Daryl Spencer*, Ed Rakow, Bill Virdon. (#3) BLACK RASPBERRY 3 OZ: Steve Bilko, Gino Cimoli, Ron Fairly, Milt Bolling, Jim Landis, Earl Wilson, Don Hoak, Roy Sievers. (#4) CHERRY 3 OZ: Rocky Colavito, Sandy Koufax, Early Wynn, Vada Pinson, Dean Chance, Don Demeter, Carl Yastrzemski, Elroy Face. (#5) LEMON 3 OZ - P1: Bill Moran, Joey Jay, Ralph Terry, Ron Santo, Bubba Phillips, Ernie Broglio, Gil Hodges, Johnny Temple. (#6) LEMON 3 OZ - P2: Tom Cheney, Harvey Kuenn, Yogi Berra, Bill Mazeroski, Gary Geiger, Duke Snider, Ron Hansen, Joe Adcock. (#7) LIME 3 OZ - P1: Clay Dalrymple, Sherm Lollar, Lew Burdette, Albie Pearson, Leo Cardenas, Manny Jiminez, Marv Throneberry, Bill Monbouquette. (#8) LIME 3 OZ - P2: Frank Robinson, Luis Aparicio, Harmon Killebrew, Juan Marichal, Bob Friend, Robin Roberts, Maury wills, Woody Held. (#9) ORANGE 3 OZ - P1: Roy McMillan, John Romano, John Callison, Norm Cash, Ray Washburn, John Powell, Felipe Alou, Joe Koppe. [NOTE: Joe Koppe frame is absent entire layout, depicting only the original photo.] (#10) ORANGE 3 OZ - P2: Jim Davenport, Bob allison, Jerry Lynch, Bob Richardson, Bob Skinner, Charlie Maxwell, Ken Hubbs, Chuck Cottier. (#11) ORANGE-PINEAPPLE 3 OZ: Dick Stuart, Bob Allison, Curt Flood*, Frank Malzone, Willie Davis, Steve Barber*, Smoky Burgess*, John Roseboro. (#12) RASPBERRY 3 OZ & LEMON LIME 3 OZ: Roger Maris, Bob Clemente, Dick Donovan, Ernie Banks, Nellie Fox, Bob Purkey, Art Mahaffey, Roman Mejias. (#13) RASPBERRY 3 OZ & MIXED FRUIT 3 OZ: Mickey Mantle, Willie Mays, Al Kaline, Dick Groat, Pete Runnels, Ken Boyer, Don Drysdale, Rich Rollins. (#14) STRAWBERRY 3 OZ - P1: Jim Gentile, Chuck Hinton, Bill White, Camilo Pascual, Hank Aguirre, George Altman, Tito Francona, Norm Larker. (#15) STRAWBERRY 3 OZ - P2: Whitey Ford, Bob Aspromonte, Vic Power, Ed Mathews, Jerry Lumpe, Lee Thomas [with "uncorrected" photo of George Thomas], Orlando Cepeda, Brooks Robinson. (#16) CHERRY 6 OZ & ORANGE-PINEAPPLE 6 OZ - P1: John Edwards, Billy Williams, Harry Bright, Ed Charles, Tony Cloninger, Gene Oliver, Julio Gotay, Charlie Neal, Dick Farrell. (#17) CHERRY 6 OZ & ORANGE-PINEAPPLE 6 OZ - P2: Don Mossi, Juan Pizarro, Ty Cline, Lou Clinton, Bob Del Greco, Claude Osteen, Chuck Hiller, Lee Walls, Zoilo Versalles. (#18) LIME 6 OZ & ORANGE 6 OZ - P1: Andre Rodgers, Tony Gonzales, Carl Warwick, Felix Mantilla, Lenny Green, Ken Retzer, Haywood Sullivan, Marty Keough, Julian Javier. (#19) LIME 6 OZ & ORANGE 6 OZ - P2: Jim Kaat, John Blanchard, Bob Rogers, Ray Herbert, Steve Boros, Russ Snyder, Ed Kasko, Charlie James, Al McBean.(#20) RASPBERRY 6 OZ & BLACK CHERRY 6 OZ & LEMON 6 OZ - P1: Earl Battey, Bill Stafford, Ken McBride, Joe Cunningham, Dick Brown, Milt Pappas, Willie Kirkland, Ed Bressoud, Jose Pagan. (#21) RASPBERRY 6 OZ & BLACK CHERRY 6 OZ & LEMON 6 OZ - P2: Stan Williams, Jim O'Toole, Bob Gibson, Roger Craig, Bob Aspromonte, Tony Taylor, Don Landrum [with "uncorrected" photo of Bob Will], Wes Covington, Bob Lillis. (#22) STRAWBERRY 6 OZ & BLACK RASPBERRY 6 OZ & BLACKBERRY 6 OZ - P1: Dick Bertell, Bernie Allen*, Elston Howard*, Frank Lary, Jerry Adair, Jim Gilliam, Tom Haller, Joe Torre, Don Stenhouse. (#23) STRAWBERRY 6 OZ & BLACK RASPBERRY 6 OZ & BLACKBERRY 6 OZ - P2: Bill Skowron, George Thomas [with "uncorrected" photo of Lee Thomas], Bill Bruton, Jerry Kindall, Willie McCovey, Don Blasingame, Del Crandall, Lindy McDaniel, Rod Kanehl.