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"Call for Phillip Morris!" For fans of the Golden Age of Television, that call still rings today, as does the person who wore the familiar red jacket and bellboy cap. This spectacular quality piece of popular culture was obtained from a friend/neighbor of Johnny Roventini, the NBC & Phillip Morris Cigarettes living trademark who barked the call for over four decades. It's made of lovely red velvet with top of the line brass buttons and the "Call for Phillip Morris" embroidered patch and red braid frill design tops it off. A very elaborate design, this top must have been difficult to take on and off to wear. The all-important label on the inside collar is from Brooks Uniform of NYC. "Johnny" is written in the collar in clear, vintage ink. Archive condition. Don't be fooled by the diminutive size of the jacket - Rovetini was a dwarf who stood under four feet tall as an adult, thus enhancing he seemingly-perpetual image as the Phillip Morris "Bellboy".
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