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Rare 1950s Roy Campanella View-Master Advertising Poster
Displayed is a rare paper advertisement for View-Master that was sent to retailers to hang up to promote the product. View-Master began in 1939 and used Stereoscopic pairs of small colored photographs to give a 3-D view when using the hand-held View-Master (pictured in the advertisement). The invention of Kodachrome film in the mid-1930s helped to lead to the View-Master concept. Most of the early View-Master reels were of famous places and interesting venues in nature, and later this expanded to myriad interests and subjects. The reels were originally designed to be viewed in the View-Master by persons of any age. View-Master production has continued into the present, but their product is now designed just for children. In the displayed 17x21.9" advertisement, Hall of Fame catcher Roy Campanella is pictured in a circular photo 3.9" in diameter. Campanella had incredible seasons in the early-to-mid-1950s, as he won the National League MVP Award in 1951, '53, and '55, with a batting average between .312 and .325 each of those seasons, averaging in those years an amazing 35 home runs and 119 RBIs. Campy was a major factor in his Brooklyn Dodgers winning the pennant in '49, '52, '53, '55, and '56, and the World Series in '55, the only World's Championship for the Brooklyn Dodgers. The advertising display also has a 6.5x8.5" photo of a movie star, possibly Debbie Reynolds, relaxing by a pool in a classic-type Hollywood shot. The advertising display has vertical and horizontal creases from being folded and sent in the mail, but the display is in otherwise excellent condition. The display makes for great 1950s nostalgia.
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