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This Quaker cereal point of purchase advertisement is one we have not seen before. It opens to full 23.25" x 17.5" and is a double-sided image advertising the premiums such as baseball tutorial books, a Yankee Jr. cap, girl's beret and juvenile baseball. The poster features The Babe's image several times and the claim: "BABE RUTH GOES TO BAT FOR YOU AGAIN!"
Other past auction items that may be of interest to you.
April 2007 Catalog
June 2010 Catalog