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The outside of this 3.25x3.25" box has writing on it which says, "1971 Anuncio De Felo Con Clemente Gatorade, 3/19/1971, 60 Seguidor". An "x" is checked next to "16mm" and "color". Under this it says, "Length, 60"". This shows footage of Roberto Clemente in an old Gatorade commercial. This was obtained in Puerto Rico, hence the rarity.
Other past auction items that may be of interest to you.
November 2010 Catalog
June 2011 Catalog